Content Chaos Becomes Conversion Engine for Niche Cybersecurity

OVERVIEW

Have you heard of the KonMari Method™? Yes? Skip the next bit in bold. 

The KonMari Method™ is a decluttering and organization technique created by Marie Kondo, a Japanese organizing consultant and author of The Life-Changing Magic of Tidying Up. Her method focuses on tidying up by category – clothes, books, papers, etc. –  rather than location, and keeping only the items that “spark joy”.

When Legit Security partnered with Bordeaux & Burgundy in January 2024, they faced a similar challenge – except the clutter wasn’t in a closet; it was in their content library. With an attic full of underutilized assets, they needed a strategy to dust off, organize, and refine their content, keeping only what truly delivered value.

Because creating content is one thing – making it drive real business results is another. 

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THE CHALLENGE

Creating real ROI from content production and promotion

The team at Legit Security faced an uphill battle. Limited resources made it difficult to produce high-quality content consistently, and much of what they created was going unused. Missed SEO opportunities and an unpredictable content pipeline made content marketing as a channel start to look like a waste of time.

As the company expanded its product offerings, messaging became scattered. Without a clear messaging framework, marketing efforts lost focus, demand generation campaigns fatigued the ICP, and a sales team went to market unsure and ill-equipped to effectively engage leads and hook customers.

But just like a closet full of forgotten favorites, the right content was there – it just needed sorting, refining, and strategic placement. With the right structure and a mix of short- and long-form pieces, their content could go from cluttered to compelling.

That’s where Bordeaux & Burgundy came in.

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THE SOLUTION

Consistent content output producing measurable return

Before jumping into content creation, Bordeaux & Burgundy started with the foundation: a structured, sales-and-marketing-aligned messaging framework. What does Legit Security do? Who needs their SaaS platform? Why should they choose Legit over their competitors? These were the guiding questions that shaped everything that followed.

With a clear strategic foundation in place, we mapped out a content plan. Short-form, SEO-driven content was developed to boost discoverability, ensuring Legit Security’s messaging reached the right audience and drove inbound interest. Long-form content would double up as both lead magnets and sales enablement resources. 

Every piece of content served a purpose, fitting into a larger battle plan rather than existing in isolation. As is standard at Bordeaux & Burgundy, performance was rigorously tracked, ensuring every effort contributed to measurable impact on lead generation, conversion rates, and overall business growth.

Cohesive and high-performing, this content strategy didn’t just “clean up” Legit Security’s content – it turned it into a revenue-driving asset.

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THE RESULTS

Ranked on page 1, an increase in traffic, and $150K production cost-saving

Just like decluttering a space reveals its true potential, we revisited and revamped existing website content pieces, discarding what no longer served and refining what would. The result? An increase in Page 1 rankings, put Legit front and center. Scaling content production enabled over 50 high-impact projects and 500+ associated ads driving better-performing marketing campaigns and increased inbound sales. Smarter workflows, content repurposing, and automation trimmed $150K in production costs, ensuring a healthy flow of high-quality content without excess investment.

By tidying up their approach, content spoke directly to ICP pain points, positioning Legit as the go-to market choice – expanding reach, driving leads, and increasing brand awareness beyond brand-specific searches.

Like many companies, Legit once treated content, demand-gen, and SEO as separate pieces. But by aligning them strategically, everything changed. Content became a direct driver of pipeline growth, transforming what once felt fragmented into a high-performing, revenue-generating engine – one that now runs with purpose, precision, and impact.

Now doesn’t that just spark joy? 

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Start writing your own story. Ask us how. Contact us here. 

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ABOUT LEGIT

Legit Security offers a SaaS-based platform that supports both cloud and on-premises resources and protects an organization's software supply chain from attack.

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ROI AT A GLANCE

- 50+ projects delivered 

- +40% Page 1 rankings 

- $150K production cost saving