IDEAS

Ideas, Insight & Inspiration

Inspiration, insights and recommendations from people doing the best in B2B marketing.

Personal vs. Personalization: Has Marketing Lost Its Human Touch?

Alfie Dawson

Founder & Executive Creative Director

Latest Ideas

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Content Marketing

Create Interesting Content that Happens to Be An Ad

Bordeaux & Burgundy’s Founder, Alfie Dawson, explains how focusing on creating engaging content is the secret to high-performing demand generation.

Alfie Dawson

Founder & Executive Creative Director

Content Marketing

Beyond Self-Promotion: Why B2B SaaS Newsletters Shouldn't Be So Selfish

Bordeaux & Burgundy’s Founder, Alfie Dawson, breaks down the creative alchemy for consistent content.

Alfie Dawson

Founder & Executive Creative Director

Paid Advertising

Brand Awareness is Back in B2B SaaS – But Are We Ready for It?

The dirtiest words of marketing: brand awareness. It's back, and it’s worse than ever. Bordeaux & Burgundy's Creative Director takes a lens to the state of brand awareness in B2B SaaS.

George Saunders

Creative Director

Paid Advertising

MVC: Minimum Viable Campaign for Early-Stage B2B SaaS Companies

How to create a minimum-viable-campaign for SaaS businesses with low budgets.

Alfie Dawson

Founder & Executive Creative Director

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