10 Products, 1 Strategy: FinTech Breaks Through Output Barriers
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OVERVIEW
Have you heard of middle child syndrome? In a family of three children, the second-born often feels overlooked and neglected, leaving them with self-esteem issues and a strong desire to stand out. They’ll do whatever it takes to make you see them as unique.
Now, imagine having 10 children.
Aryza had this problem. No, not that they had middle-child syndrome. They had 10 amazing products that all required the love and attention a SaaS product deserves. 10 products that all needed their chance in the spotlight, their moment to stand out – but it was a tall ask for a small marketing team. Much like trying to get 10 kids to 10 different individuality-nurturing after-school activities on time, in a 2-seater convertible, while answering a call from your boss and navigating traffic. Oh, and are we there yet, and what’s for dinner?
THE CHALLENGE
Gaps in content creation slowing funnel growth
With only a few product brochures, the sales teams had minimal resources. This left nurture campaigns underdeveloped, and lacking something. There were clear opportunities to market to new audiences, but an ambitious team having to juggle so much at once slowed execution, stifled creativity, and limited the ability to run high-impact marketing initiatives.
Safe to say, the marketing funnel didn’t have the depth or momentum needed to turn prospects into customers. And so, Aryza partnered with Bordeaux & Burgundy in August 2024, because, sometimes, it really does take a village.
THE SOLUTION
Curated content for an extensive product suite, amplified through paid programs
As most people will tell you, the secret to success is a solid plan. (And maybe a few strategic naps.) With that in mind, Bordeaux & Burgundy got to work creating a content matrix. One that ensured every piece of content had a purpose and structure, designed to cover all bases.
With a completed audit of the existing content, we set about a regeneration project. Turning untapped opportunities into SEO scoring, traffic driving pieces. Then, it was on to new content. What content types would deliver against business priorities? What should that content say? And, finally, how will it look? Research, customer profiling, creative direction and an extraordinary amount of commas. We were off to the races.
We traded the impractical 2-seater in for a bus – one that could carry and deliver a 10-product content strategy.
A content matrix capable of such immense scale* created a steady flow of high-quality content tailored for sales enablement, the website, social media, digital ads, and email campaigns. Systemized, every product had a clear, compelling narrative that resonated with potential customers. At every stage of the funnel.
Product marketing efforts? Aligned.
Promotion strategies? Coordinated.
Scalable, repeatable framework for content creation and distribution? Established.
(And…scene.)
* Rival marketing departments wonder how Aryza does it.
THE RESULTS
88+ projects, 1000s of production hours saved, 1 thriving team
Our custom-to-Aryza content production process enabled the execution and delivery of 88+ high-impact marketing projects, 1200+ ads, stronger sales enablement, social media posts, and SEO-optimized website content. Aryza has saved 1840 man-hours, leaving more room for strategy.
On top of that, intentional content choices created lead magnets that helped drive an increased boost in leads from downloads.
Efficient content planning, asset repurposing across multiple channels, and leveraging paid programs effectively contributed to $250,000 in production cost savings.
With a bigger vehicle, a better map, and the right support crew, Aryza’s 10 products finally got the attention they deserved – no more middle-child syndrome, just a well-oiled marketing machine driving real results.
What will your story be? Contact us here.
ABOUT ARYZA
Aryza provides SaaS solutions that automate financial processes and improve efficiency and compliance at all stages of the customer cycle.
ROI AT A GLANCE
- 88+ projects delivered
- Increased leads from downloads
- 1840 man-hours saved
- $250K production cost saving
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